Support tourism projects that leverage existing assets to create attraction/destination based economic activity through private businesses such as theme parks, resorts, ATV Trails, etc.
Improve regional branding and marketing efforts increase awareness and demand for recreational activities
Increase demand for local arts and crafts by improving availability and visibility of products from our region
Invest in redevelopment of downtown spaces that focus on arts, heritage, and entertainment to improve the quality of place
Build upon regional assets that create unique identities for communities
Develop or facilitate training pathways for careers in the hospitality industry to prepare the region to leverage increased tourism demand for economic growth
A 21st Century Workforce - by building digital economy skillsets and connecting these skill sets local crafters, artisans, artists, etc. will enable them to sell their product to external markets.
Small Business in the Digital Economy - as innovative and exciting businesses create desirable and livable downtowns for millennials and generate the revenue needed for other tourism activities.
These partners are part of the existing ecosystem that can support the realization of establishing Kentucky's Appalachian Region as a tourism destination.
SOAR has created a platform that will enable you to connect with other inspired individuals in our region. Here you will be able to exchange ideas, learn form others, find solutions, get involved, and get connected to the resources.
Does your orginization want to become a Corporate Partner? For more information CLICK HERE.