Regional Tourism Development
GOAL: Establish Kentucky's Appalachian region as a tourism destination


Support tourism projects that leverage existing assets to create attraction/destination based economic activity through private businesses such as theme parks, resorts, ATV Trails, etc.

Improve regional branding and marketing efforts increase awareness and demand for recreational activities

Increase demand for local arts and crafts by improving availability and visibility of products from our region

Invest in redevelopment of downtown spaces that focus on arts, heritage, and entertainment to improve the quality of place

Build upon regional assets that create unique identities for communities

Develop or facilitate training pathways for careers in the hospitality industry to prepare the region to leverage increased tourism demand for economic growth

Potential for Collaboration with Other SOAR Goals

A 21st Century Workforceby building digital economy skillsets and connecting these skill sets local crafters, artisans, artists, etc. will enable them to sell their product to external markets.

Small Business in the Digital Economy - as innovative and exciting businesses create desirable and livable downtowns for millennials and generate the revenue needed for other tourism activities.  

SOAR Regional Blueprint Goals

Strategic Partnerships

Ongoing Projects

Appalachian Wildlife Foundation