Establish Kentucky's Appalachian region as a tourism destination
Support tourism projects that leverage existing assets to create attraction/destination based economic activity through private businesses such as theme parks, resorts, ATV Trails, etc.
Improve regional branding and marketing efforts increase awareness and demand for recreational activities
Increase demand for local arts and crafts by improving availability and visibility of products from our region
Invest in redevelopment of downtown spaces that focus on arts, heritage, and entertainment to improve the quality of place
Build upon regional assets that create unique identities for communities
Develop or facilitate training pathways for careers in the hospitality industry to prepare the region to leverage increased tourism demand for economic growth