Social media and digital marketing are changing the way the world does business. Whether you operate your business from a building on Main Street or your kitchen table, an effective social media presence can make or break it. In today’s global economy, it’s important to own your digital presence.
That’s the idea behind Southeast Kentucky Economic Development Corporation (SKED’s) small business social media training course: Be Boss Online (BBO.) Amanda Kelly, SKED Small Business Training Director, describes BBO as an always current, turn-key digital marketing curriculum that allows clients to grow their bottom line by owning their presence on the internet.
“Our simple, innovative and comprehensive curriculum will help business owners feel as confident about using the internet and social media as marketing tools as they are about managing their business,” Kelly explains.
During the training, clients master: Google business search and services, Google and Facebook advertising, building a simple website, understanding analytics and using social media.
Kelly says the program was designed to help entrepreneurs and small business owners in Southeast Kentucky market their products and services without having to leave their hometowns.
“We want them to operate on the same playing field as businesses across the country. Be Boss Online has the potential to give our small business owners the same growth potential as others in more populated areas, because we’re teaching them the tools to market their products and services in ways they once could only dream of.”
Take your business to the next level and register today for the next round of Be Boss Online digital marketing training. Each class will consist of instructional time as well as time to implement each lesson into your business. New topics will be covered in each of the four classes and it is required that you attend all four classes to receive your certificate of completion. Class space is limited so please register early. The cost to attend is $25. Class will be held from 3-5 pm, each meeting. Click here to register now.